Why Better SEO Companies

It’s an undeniable fact that if you run a small or medium business, SEO can improve branding of your company plus increase your customer base and product or service sales.

However unfortunately, many small to medium businesses overlook SEO due to the exorbitant cost many SEO companies charge and who can blame them.

All is not lost though as there are many top SEO firms who charge reasonable rates and who will work with you to lower marketing costs of your products and services.

Do you know what it costs to make a sale?

It amazes me how few businesses know the exact marketing cost of their products or services whether it be online or off.

Whether you sell shoes, insurance or properties, it is absolutely essential that you know your marketing costs.

What are your current marketing costs to sell that product or service? $5, $30, $100 or for high end products it may even be $1,000 or much higher.

In establishing these costs, you can then take it one step further and work out what each visitor is costing you.

If you convert 1% of your visitors to a sale and your current marketing costs for that sale is $30, each visitor is costing 30 cents.

So can an SEO firm do better than the above?

Fortunately there are many top firms that can do much better than that.

In addition, once rankings are obtained the usually stay consistent for a long time with little or no other SEO work required.  This then decreases the overall cost of the SEO campaign per visitor and increases your companies profit margin per sale.

A clear example…

We increased unique visitors for one business from 12,000 per month to 24,000 over a period of 12 months.  The total overall cost for this campaign was under $10,000 and therefore the cost of each visitor in the first year was under 10 cents.

Having stopped our work after that first year, the rankings for the business stayed consistent for the year now just gone. With only minor SEO maintenance work required, the overall visitor cost for our work is now around 6 cents.

Talking to an SEO company

If any of the above makes very good business sense to you, it’s time to analyze your figures and get on the phone to an SEO firm no matter the size of your business.

In general, the many SEO firms that I deal with are very happy to help work out how to lower your marketing costs and make you more profit through SEO… and they are all extremely affordable!

Have a flick through the directory and I’m sure you will find an SEO firm that can sit down with and will help make your business more profitable today.

Regards,
Chris Taylor